REBRANDING · 3D
DIGITAL RELAUNCH
A visual rebranding for a digital trading software. The focus was a modern visual strategy and a clean interface look that makes complex data tangible and builds trust in a dynamic product.
ABOUT ANALYTICSFX
AnalyticsFX is a trading analytics and journal platform that unifies seasonality data, positioning, news sentiment, screeners and simulations in one terminal for more than 2,300 traders.
The rebranding translates charts, signals and modules into an image world that stays recognisable across website, social and product.
The 3D scenes sit on a reduced grid: glass, light and a single accent. The software stays in front, the staging behind it.
THE CHALLENGE
Trading interfaces quickly feel cold or overloaded. The job was to show precision without losing the viewer in numbers. Every shot had to read in under two seconds and still have depth.
